Urth is dedicated to creating sustainable gear that empowers creatives. They approached us to develop a headless platform for Urth Magazine that would inspire conscious creators through a seamless blend of storytelling and commerce. The goal was to inspire creators with Urth Magazine while also guiding them toward products that enhance their creative pursuits. The challenge lay in balancing inspiration with eCommerce, ensuring that the commercial aspects didn’t overshadow or detract from the magazine’s value.